An extensive selection of David Hockney’s most famous works celebrating his achievements in painting, drawing, print, photography and video across six decades.
Campaign identity created by North, implementation, exhibition graphics, print and production by Tate Design Studio. The Bigger Draw campaign featured animated sequences of Hockney's brush strokes, displayed on large screens and shopping centres around the UK.
Campaign identity design lead: North
Design: Tate Design Studio
Install: Photos © Tate (Joe Humphrys)
Interpretation: Photos © Tate (Sam Cole)
Outdoor campaign photos: Soraya Chumroo