Berlin Infusions Co. is a company which produces premium ready made beverages. HØT is its first product, a twist of the famous "Mexikaner" shot but with a high end recipe. Chili infused vodka, blended citrus juices and pomegranate.
The product has three distinct flavour profiles: Sweet, then sour and a kick of spice at the end as its name denotes. A clean, dark and spooky imaginerie was choosed to create the brand message, and throught it engange with its target. A young alternative profile related with the artistic nightlife and mixology world.