Hoggy's Twitch Branding

  • Mat Roff

Matt (also known as Hoggy) commissioned a rebrand of his Twitch channel including screen overlays, logos, portraits and banners to celebrate his return to the website. The artwork was launched in July 2018 and it can now be seen in action on his Twitter page.

Hoggy wanted the illustrations to both reflect his gaming choices on the channel as well as his where he comes from, which is the North of England.
Firstly, his icon was of his cat, Gary,
We tried to make sure that Gary's design fitted into the world he was living in, which was a post apocalyptic battle ground, so by just adding a striking head mask and goggles, this helped to make the design unique, yet recognisable to his audience.
We experimented with a range of different subjects and themes, but we eventually settled on the Yorkshire setting, taking influence from video games such as Everybody's Gone to the Rapture...
Finally, we created banners and notifications for his channel to add a bit of style to his UI...