Hoggy wanted the illustrations to both reflect his gaming choices on the channel as well as his where he comes from, which is the North of England.
Firstly, his icon was of his cat, Gary,
We tried to make sure that Gary's design fitted into the world he was living in, which was a post apocalyptic battle ground, so by just adding a striking head mask and goggles, this helped to make the design unique, yet recognisable to his audience.
We experimented with a range of different subjects and themes, but we eventually settled on the Yorkshire setting, taking influence from video games such as Everybody's Gone to the Rapture...