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HOKK fabrica x MA CHÉRIE HONG KONG氣味回憶錄

氣味,一種很玄妙的東西。它無色,亦看不見觸不到,但卻能在身上留有餘韻。這種揮之不去的味道,就如腦海裡的回憶。不論是處於那個人生階段,大概也經歷過不同程度的甜酸苦辣,高低起跌吧。當回想起這堆零碎記憶時,卻莫明地對某些場境特別深刻──那初見時的甜笑,嚐到失去時的心碎,被現實逼進的痛苦,誓不低頭的堅持……這些充滿情感的氣味,不就是人生的「回憶錄」嗎?在生命裡,總會跟不同的人事物出現交集。雖然不能預計最終結局,但肯定的是,這是完整人生的必經階段,縱使是幸福或悲傷的經歷。若氣味能夠翻開回憶,你會立即想起一個人,一份愁,抑或是一種甜?五位不同身份背景的女性,因為這種氣味,勾起了一段段回憶…… 「MA CHÉRIE」,取自法文,意思為「我最重要的人」。為了讓秀髮得到更佳的呵護,MA CHÉRIE最近推出了全新的免沖洗產品──珍珠蜂蜜護髮香氛,融合高濃度珍珠蜂蜜精華及豐富的花果香,讓秀髮散發持久清新香氣,同時滋潤及保護受損髮絲。當中獨有的Smoky Cut配方,更能隔絕難聞氣味,時刻保持最佳狀態。Pamper Your Hair, Enchant Your Soul.
VIDEO CONCEPT & DIRECTION: HOKK FABRICA VIDEOGRAPHY: DICK L, BUN C, EVANNA L/HOKK FABRICA VIDEO EDITING: EVANNA L/HOKK FABRICA INTERVIEW: MABEL W, BETTY, CYAN F/HOKK FABRICA TEXT: MABEL W/ HOKK FABRICA PRE-PRODUCTION QUESTIONNAIRE:TACMAL, MABEL W/ HOKK FABRICA PRODUCTION DESIGN ASSISTANTS: CYAN F & YUKI L/HOKK FABRICA CREATIVE DIRECTION: ROSIEROOM/HOKK FABRICA PRODUCTION COORDINATION: MII & YIN /HOKK FABRICA
Special thanks to Christina, Katie, Ranis, Cat & Natalie

短片link:
http://hokkfabrica.com/hftv/ma-cherie-scents-memory-emotions-video/

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Lam Cat

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