Home Festival (DOM) – First Family Festival of creativity and art

  • Katerina Tekucheva
Partnered with Big Baby Boom magazine as a Project manager needed to deliver the new way of family recreation, to make stylish and creative family festival and to put these activities on a new high
level. The main issue was to inspire parents for harmony life with kids and to help them realize that their new life became more colorful and significant. The long term task was to find sponsorship
support for the next festivals.

Engaged as a Project Manager responsible for the event organization my goal was to resolve following issues: find and connect professionals in different fields (designers, video makers, photographers, MC,
speakers and catering), managed team of 15+ people, coordinated work of all subcontractors, found best loft for the event, made top bloggers come and write about the festival, reached the target
audience without additional PR activity. Managed all activities before and during the festival, invited popular instamums as speakers to tell their success stories to inspire other parents for health way of
living, well combining business and parenthood. Attracted eco production companies for kids to participate in festival as partners.

Successfully delivered new way of family recreation to 1000 + visitors. The cost of the loft renting was reduced in 50% thanks to the project presentation and negotiations. The eight creative master
classes, five motivated lections, two interactive performance for kids, three photo zones, great art and design market, live music and two big eco - playgrounds from new partners made the first Family
Festival Home (DOM) the most attractive and discussed event in social media for target audience. All invited top bloggers made posts in their social networks accounts before and after festival. One big
sponsor for new summer festival was attracted.