Directly inspired by the design of the HR-V itself, the Perfect Fit Garage campaign showcases the fact that ingenious design leads to remarkable results.
The new HR-V was the biggest launch for Honda Motor Europe in 2015.
Since the average new car buying process is three months, and the HR-V's showroom arrival was set for September, we needed to prime our audience of young families during their summer break in channels they'd already be using.