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Tom Kavanagh will need to approve that you worked on “Honda #RACEFACE” before we add you as a collaborator.


Honda asked us to help launch the all-new, almighty Type-R at the Geneva Motor Show. How could we grab the attention of 700,000 visitors and encourage social sharing? We decided to get the press and other motorheads revved up by giving them a chance to take the ultimate speed selfie. We asked them to show us their #RaceFace.
We built a fully immersive booth, with breathtaking sights, explosive sound and a hair-raising blast of air that literally blew them away. We filmed their reactions in hypnotic, super slow motion, and moments later they could share their video portrait all over their social channels.

Project Tags

  • B-Reel
  • Lost Boys

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