Honey - creating an identity from scratch

  • hansjan Kamerling
Creating An Identity From Scratch

I helped creating the visual identity of Honey, a new marketing agency, after the name was decided I worked on creating something that is identifiable as honey without the words honey, while keeping a unique and distinctive identity. The process was very intense because there was a lot of engagement with the 5 members of team Honey.

branding - logo design - website design

_____

The Logo

This is the final logo, where the honeycomb can be used separate from the logo as well.

The process, I started with digitising my sketches and initial ideas. I then decided on a series of logo's that I felt good about, representing the brand in the right way.
The Website

After the logo, I created a guide using the Honey identity, this is the proposed online website design.