Hong Kong Ballet identity design // workshop with merchant cantos

Workshop with Merchant Cantos (London based studio behind the original HK Ballet identity).
Brief: In groups of 3 design your version of HK Ballet identity.
We were provided with pages of research explaining what HKB was aiming to achieve through its new identity.
Some of the insights included:
distinctly Hong Kong, attract new (young) audience, raise the profile of dancers, be dynamic, ever changing, express motion.
We decided to include Chinese heritage whilst exploring the calligraphy as well as the city skyline to make the identity distinctly HK. Wanting to appeal to younger audience we designed a logo with an animated brush stroke which brings motion to the city inspired capitals HK.

Team Credits

Dominika Gemra

  • Graphic Designer

Project Tags


  • University Of The Arts London

    University Of The Arts London

    • Design & Creative

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project

Like what you see? Be the first to leave a comment for Dominika!

Add comment
Dominika Gemra
Graphic Designer