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HONG KONG BALLET REBRANDING

This project was a one-week brief given by the studio Merchant Cantos. They asked us to re-brand the Hong Kong Ballet. I worked on this as a collaboration between an illustration and visual media and an art-direction for design student.
It was based around the phrase “fierce form” and fire was our inspiration throughout the whole branding. The stage is still throughout a performance just like our logo is still for the movement of the design.

Credits

Julia Fontes Lessa

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  • Graphic Designer
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Project Tags

  • branding
  • Rebrand
  • logo

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