Honor 8

  • Oliver Ruddick

International launch campaign for the new Honor 8 handset. The target audience for the device is 14-25, so with this in mind the design direction centred around vibrant colours, and playful illustrations overlaid onto top of expressive photography. The aim being to create a distinctive look that differentiates in a crowded market place. Illustration duties were handled by Hattie Stewart and portraits were taken by Daria Kobayashi Ritch