Hosting Storying - Airbnb

  • Morgan McTiernan

Brief : Curate social content promoting hosting across UK and France. Outcome : I project managed this brief where we created short videos profiling UK and FR hosts on Airbnb. I worked with mobilisation teams to select key hosts. I then interviewed hosts where their quotes were embedded in the video assets. I briefed an illustrator to bring give the images motion and illustrate the host's quotes. The videos were localised in FR and had paid media placed behind them.