Houdini & Doyle launch

  • Rosie SANDHU
Houdini & Doyle was a new series launch for ITV Encore, and to drive sampling and awareness of the series we also screened the first episode of the series on main channel ITV at the same time as ITV Encore, so it was a simulcast launch,

The campaign consisted of approx £1m ATL campaign across TV, press, online, cinema and social campaign, Preview events run in partnership with Everyman Cinemas. Additional support was garnered for the campaign through a close working partnership with Sky.

All creative was briefed and led by myself and delivered through our internal creative agency ITV Creative and media executed through an external agency.