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Kurt Toohey will need to approve that you worked on “HouseTrip Refresh” before we add you as a collaborator.

HouseTrip Refresh

After a slight update in branding and with a fairly decent size marketing campaign on the horizon, I worked on a number of iterations for the homepage of HouseTrip.com, with a number of which then going through to user testing sessions and a/b testing. The overall aim was to put in place a set of standards which would then be executed throughout the rest of the product (e.g. use of imagery, copy structure and small changes to look & feel), whilst also trying to further integrate a few of our new branding components. This project is still in progress.

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