How can we turn the tables on what people think?

Hillsong is a new age church, they have a initiative called ‘Becasue we can’ dedicated to helping those less fortunate than others. They produce a booklet to pursuade people to part with their hard earned money to help. ‘Becasue we can’ has an atittude, a feeling that we should help becasue we have the ability to. This attitude is un-seen in an industry which pleads rather than empowers. I wanted people to look at charity in a new light and turn the tables on what is happening to these less fortunate people. The booklet empowers and engages in a simple way to get people to change their perception of charity.


Carl Wills

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Project Tags

  • creative
  • brand
  • Ideas
  • Charity