Measuring the success of an SEO campaign can totally depend on the business model i.e., what type of business you are and your objectives. According to Cape Coral SEO Fl, there are three important factors that should be focused on while measuring an SEO campaign’s effectiveness and performance:
- Rankings
- Traffic
- Conversions
Rankings
Keyword rankings are the most common and important factor. Some analysis shows that websites listed on the top results of SERPs receive more than 90 percent of traffic share.
Traffic
Measuring the traffic is very important by which the first page rankings are delivered. Traffic volume should be measured on the basis of the number of visitors who come on your website by organic search. With a good SEO strategy, you will see a drastic increase in traffic and leads over the period of time.
Conversions
Conversions are the ultimate measure of success for an SEO campaign. Conversions are based on your specific goals and objectives. It is very important to differentiate conversions from organic search and conversions from other sources.