How do you tell individual stories under a brand umbrella?

HCA Healthcare were looking to bring all there UK hospitals into a consistent brand. Up until now they all had their own unique and different identities. Once the identities had been structured it was time to look at the branding. While interviewing, what came out were brilliant individual stories of how each hospital and department had helped patients. I wanted to bring these to life to create individual brand stories.

Team Credits

Carl Wills

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Project Tags

  • brand
  • stories
  • art direction