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Susan Daigle

Susan Daigle


How to analyze digital marketing agency?

After spending significant time in searching and listing down the companies for digital marketing, now you have the couple of options. Perhaps all of them are apparently looking fine, which definitely makes it extremely difficult for you to spot out the one for you. Now you need to analyze these options to find the suitability for your brand. Below I am sharing a stepwise approach anyone can use to find the relevancy of digital agency before signing a contract.
Start checking their website
Review website to see what services they are offering. Every digital marketing agency offer a bunch of services from website designing, SEO, social media marketing, PPC, content marketing, B2B marketing and search engine marketing. However, it’s not necessary that they have master’s level expertise in all fields. Check portfolio section and case study section to estimate quality of their work. If they have already handled projects of similar nature, they can definitely help you out.
Go through online reviews
Customer testimonials is the most authentic way to guess service quality and level of expertise. In addition to checking website and Google reviews, visit business profiles on social media platforms. Follow their company page to identify how actively they are replying their customers. Are they passionate to solve problems? Or they only focusing to sell their services to generate leads. Don’t ignore the number of likes and shares on social media posts. Just to inform you these likes are organic.
Also check how often they are posting on social media sites. A professional digital marketing agency in California has to be extremely active on social media. If they are doing it well for them they can definitely do the same in better way for their clients. In a nutshell social media will help you to understand the persona of digital marketing company you are analyzing at the moment.
Endnote: I will suggest everyone do not rely completely on online comments and testimonials. Rather you should pick up the phone and call bunch of clients to get your hands on real matter.


Susan Daigle

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