The community of ‘web-of-things’ developers needed a stronger brand to help establish it as an industry standard. To be credible to its target audience, the brand needed to be open, flexible, democratic and playful – inviting developers to take part in debates, submit ideas and attend ‘Hackathons’.
A traditional ‘corporate’ identity wouldn’t work. Rubber stamps and brightly coloured tape were used to inexpensively create a dynamic branded space for a ‘Hackathon’ in a DYI style. This quickly turned into the new brand identity.
The new WOT brand has been enthusiastically received both by WOT’s developer founders. It is proving to be an excellent system for talking about WOT-related content and ideas, and a smart way of connecting two very