We collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click.
To create these series, we portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff No 21 Vodka. To print these vibrant colours, we used the HP Indigo technology and 7 colours: CMYK + Green, Purple and Orange.
As a curiosity, all patterns come originally from the iconic Smirnoff eyebrow logo, reflecting well on the concept of diversity, how one thing can be the same, but different.
If you would like to sign up for HP Smartstream D4D Beta, click here.
Awards:
D&AD Awards 2018
Innovative Packaging Design winner
Creativepool Graphics 2018
Silver winner
Creativepool Graphics 2018
People's Choice winner
Art Direction and Design
Yarza Twins
Creative Direction
Silas Amos
3D Photography of the bottles
Officina Poligonale
Big format printing
Image Factory UK
Small format printing
FE Burman
Shrink bottles
Berkshire Labels