HP wanted us to create an impactful campaign to launch their new D4D and we wanted to push the D4D to the limit. We created more than 900 bodies and hats that would swap 9 colours, 21 different faces that represent diversity and 21 patterns made entirely from the shape of Smirnoff's iconic eyebrow logo all this combined created the special edition bottles, posters, t-shirts, tote bags etc. The project ended being an explosion of colour and shapes that represented the diversity in our world living in harmony. The final project included these bottles, an event in London that held more than 150 of the best designers in the city, a series of videos explaining the printing process at HP Barcelona and a series of click by click videos to understand how to use D4D.
If you would like to sign up for HP Smartstream D4D beta click here.