A brief set to us during university studies through DandAD
Bring to life HSBC's brand promise 'Together we Thrive' through an animation or illustration led airport activation.
Create a narrative based on the journey through an airport in order to connect with the audience. Showcase HSBC's values and projects they are involved in throughout this narrative. The animation works on multiple screen sizes to ensure that it can be used across a variety of locations in the airport.
This animation would then lead into the illustration based part of the brief where a series of posters and other mediums would continue the animation narrative.