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HSBC: Premier Cycling

HSBC Premier 'Cycling'

HSBC have created a globally integrated campaign for the relaunch of Premier, HSBC’s premium banking and wealth management proposition.

The ‘Personal support, for your Personal Economy” campaign incorporates TV, print, digital display, an online documentary series and an exclusive takeover of the iconic HSBC-owned jet bridges at the brand new Heathrow Terminal 2B.

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