Hubgen Brand Package
Insource approached me to create a full brand design for their new company Hubgen which specialises in developing in-house lead generation teams and allowing business owners to take full control over their business growth. The brief included a logo design, branding toolkit, website design and a variety of on brand templates such as Google Slides, lead magnets, letter heads and branding elements for their LinkedIn business page.
THE LOGO
Hubgen wants to cut through the chaos of lead generation messaging and knowing their target audience are time-poor they wanted a clear, trustworthy brand image and messaging. The icon represents the journey and guidance that Justin and Graham have to offer with 20 years combined experience, while the colour palette offers integrity, trust and a good dose of energy with the pop of orange.
Additional assets were created by using assets from the logo. For example, the idea of a paths and journeys has been incorporated which help take the readers/viewers on a journey through documents. While filled circles have been used as anchor points grounding the viewer and giving a moment to take in titles and information. Both assets help push the brand idea of journey, adventure and dynamics further visually and can be incorporated into anything from adverts and banners to presentations and printed documents.