C O N C E P T
Thinking about Christmas, the first thing that comes into my mind is that there is a special feeling or “spirit” associated with the Christmas season. This ethereal spirit reflects many aspects, including our celebrations, joyful gatherings, giving and receiving, and simply enjoying the magic of the season. And when the season comes to an end, the spirit moves on leaving us with happy memories.
When I visual the spirit of Christmas coming and going, I see it firstly as a wind which moves from place to place around the world, bringing anticipation, excitement and joy. I also associate the spirit with light, which conveys happiness and new life. In translating my concept of the spirit of Christmas into a physical form, I have attempted to convey these essential elements of movement and light. At the same time, I have sought to do this in a manner which reflects the elements of the new Boss Visual Merchandising DNA.