Everytime I travel to a new city I find myself Googling places to visit, places which you only ever stumble across. After my short time in Hull, I came across quite a lot of quirky shops and businesses that would usually go unoticed. I wanted to find a way of promoting these wonderful places throughout Hull in a simple guide that solves the multiple online searches every city visitor goes through. This guide would be accompanied with a Instagram page that would promote different places from the guide each week. This combition of medias will cover a much larger target audience, making the guide easily accessible.