Freelance project
The brief: Create brand guidelines for a rock-focused radio station, the logo must be vibrant but not alienating to non-rock fans. An inclusion of or a reference to a guitar humbucker is desired.
The solution:Red was chosen as an active colour reflects the music genre. I referenced a guitar humbucker by placing circles on either side. I added sharp edges on the H and R of an otherwise clean logo to reflect the harsh sound in a subtle fashion.
"An expert grasp of the plans for Humbucker enabled Lucas to deliver an image that encapsulated our brand perfectly. His designs were stylish and modern, yet unique. He came up with multiple ideas and was always easy to communicate with, and above all he was incredibly helpful even after he had finished his work for us."
- Sam Cowen, Co-Owner, Humbucker