Hypebeast + Adidas

  • Benni Allan
Benni Allan was invited to develop the creative direction and design for a special Hypebeast showcase to present the new Adidas 'Propheres'. A transmission between three cities; Paris, Berlin and London, each projecting images of the separate events into the space on various banks of screens and monitors. The architectural interventions and lighting were designed from simple found objects including scaffolding and industrial palettes.
Working with ideas of disruption and transmission, the production was built up around light installations that delineated the space and focused the performances during the event.
Benni Allan was invited to develop the creative direction and design for a special Hypebeast showcase to present the new Adidas 'Propheres'. A transmission between three cities; Paris, Berlin and London, each projecting images of the separate events into the space on various banks of screens and monitors. The architectural interventions and lighting were designed from simple found objects including scaffolding and industrial palettes.
Working with ideas of disruption and transmission, the production was built up around light installations that delineated the space and focused the performances during the event.

Companies

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    HYPEBEAST

    • Arts and Culture
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    Adidas Originals