We asked the world's most potent creatives which work from the global design and advertising community they'd seen in 2013 that made them think 'I wish I'd done that'. To discuss Digital, we spoke to Iain Tait, Executive Creative Director at Google Chrome Labs. Iain chose Philips Hue and its connection with 'If This Then That'.
The D&AD Awards 2014 are open for entry now: www.dandad.org/awards14
This film was produced by Wieden+Kennedy, with animation from Factory Fifteen for Nexus Productions.