The folks of New Bern, North Carolina, took their soda allegiances pretty damn seriously. Hell, their town gave the world Pepsi way back in 1893. To them, the man behind it, Caleb Bradham, was nothing short of a saint. The thought that anyone round here would dare even whisper the word Coke was enough to send old Caleb spinning in his grave. So, imagine the ruckus when local diner owner, Dwight Marshall, opened up one morning to find that great big ugly monstrosity staring back at him. This was a declaration of war. And it wasn’t going to be pretty.