IB Talks is an Interbrand meeting with entrepreneurs from various important Brazilian industries such as finance, engineering, construction, petrochemicals and consumer goods. In order to promote it internally, engage and invite people to participate, we’ve created the visual identity, considering how exclusive it would be and thinking of a variety of different touch points, from the invitation mail to the name tents.
The infinity of opinions and beliefs gain a voice and unity when the letters create an image of a microphone, providing the chance to talk and share knowledge. This visual solution creates a proprietary pattern with easy recognition and understanding. After being implemented at Interbrand São Paulo, Interbrand Argentina started using it for their own meetings.