IBM - Passion is Power

    Problem:
    Due to inefficient infrastructure, followed by increasing electricity bills, the people of Brazil’s favelas can’t afford energy.

    Insight:
    Thousands of Brazilians demonstrate against the government’s financial prioritization of the World Cup instead of putting money into infrastructure for the people.

    Idea:
    IBM has promised the world a smarter planet; they can deliver on this promise by converting fans’ passion into useable energy.

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