Five values define the Inter culture: Milanese, international, legendary, surprising, loyal.
The entire rebranding process was conceived with the purpose of creating a versatile but unique identity; combining a strong modern personality, with a careful review of iconic and traditional elements.
The logo redesign was inspired by the vintage 1908 pictogram. One of the objectives of the project was to design a recognisable INTER word mark to live next to the logo but that could also stand on it’s own. The design of this word mark set the mood for the development of an exclusive custom typeface, Metric FC, designed and developed by Kris Sowersby. This version of a geometric humanist typeface with a classic twist encapsulates the brand values of INTER.
Designed at LEFTLOFT with Giulio Ferrarella
Custom typeface by Kris Sowerby