Strangers & Taboo
Identity, custom graphics, packaging design and lookbook for women lingerie brand by Chemistry .
We designed S&T as a truely feminine brand with massive charisma.
An import part of the brand philosophy is what woman feels like in a changing world. The way she wants to express herself today. The way she experiences life fully without fears and regret. We clearly understood - mass brands do not coincide with woman's self-awareness today.
While being interviewed women would say «We are tired of being good, perfect, sexy in common understanding, commercials with girls in «right seductive postures» that look out of every lingerie window are quite irritating». «I ain’t for sexual revolution I just want to be me - to have my moods fall in love, to be funny, hate, experience – to be awesome! I don't want to live up to any imposed image of a woman - I am a woman!»
Woman of S&T plays her life the way she wants. There is no taboo for her. She experiences life. She is awesome bold and free!
Style is based on humorous perception of a surreal images – making fun of «femme fatale» image and «woman has to have a mystery» statement.
We did:
Brand strategy & philosophy
Brand name
Identity & Packaging
Catalogue & Photo-shooting
Credits
Chemistry creative agency
Creative director - Lina Nazyrova
Сreative designer – Ksenia Eliseeva
Photographer – Irine Ayangma
Production – Hardcore Press Alexander Eliseev
