IED - Find your difference

  • Riccardo Brioschi

It is a multi-subject campaign where common objects change their features, taking the function of another object, but leaving its original appearance unchanged. The result is a metaphor that tends to arouse surprise, focusing on the ability of the Designer to transform what appears “ordinary” into something “extraordinary”. The pay off “Find your difference” precisely promotes the strength of uniqueness and the added value that differences bring with them, as in society, even in the classrooms of the Institute.

The social media strategy follows this value by declinating it in a more “social” and immediate way, suitable for the user experience typical of these channels.
For the September Open Day I worked on the concept of DIFFERENT TYPE understood as DIFFERENT TYPES OF CHARACTER, both human and typographic, in line also with the official campaign of the typewriter. This allowed us to graphically develop 12 words that, with immediacy, conveyed 12 ways of being (meticulous, pungent, artistic, balanced and so on).