Join The–Dots

Sanjana Mathur

Sanjana Mathur

0

If Festool Were A Radio

This project was an exercise in branding. The brief was to take the brand 'Festool', decode it, and develop a radio which fits in with the brand image.

Festool is an expert's powertools company, known for making the best. What I found however, was that whilst the appeal of the brand is very much logical, the appeal of the radio as an object is extremely emotional.

In my final outcome, I attempt to push the brand by creating a radio with certain qualities that create bonds between people and objects. At the same time, I address the issue I identified of 'where does the radio go in a workshop?' by creating a radio which clamps on to any flat surface.

Credits

Sanjana Mathur

  • Message

Join our Pro Plan to message Sanjana

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  •  
  •  

Share your new project