Was the creative director leading a team of UXers, designers and copywriters to re-design Finnish high-end homeware company Iittala's e-commerce site. We wanted to set Iittala apart from the competition and be able to integrate the online shopping experience with popular design blogs and the likes of Pinterest. We achieved this by creating beautiful, modular responsive layouts, which allowed you to like and buy directly from the content pages, as opposed to going to your traditional store. Together with my team, we led all the styling and video creation that informed the new sites photography and fresh style.