IKEA – Lamp Sladd

Instead of creating an advertising campaign to launch the new wireless charging furniture collection, we decided to develop a new product. An USB CABLE LAMP which will need your old phone charging cable to work. This way, we’re able to prevent the waste of all the chargers which would become obsolete, once everybody is charging their phones wirelessly.

Manuela Rondón (CW) (AD) Florestan Rösemann (CW) Jõao Vitor Soneghet (AD) Marlon Von Franquemont (Teacher)

Team Credits

Manuela Rondon

  • Message
  • Creative / Copywriter

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