Brief: Create online content for IKEA's inspiration web pages showing home ideas to customers while highlighting products. Create engaging content that increases brand interaction with the 4 million unique visitors a month.
Outcome: Beautifully designed, engaging content that shows off IKEA's products in real homes.
Live work: Ikea.com/gb/en/ideas/
Social media content
This gallery wall idea in particular was challenging, due to the nature of fast-interactions on social media, I had to ensure the customer understood the idea in under 3 seconds. The best solution for this on Instagram is a scrollable set of 3 images (below) showing the ‘how-to’ of the idea.