IKEA Unlimited assembling

IKEA is popular because it's affordable, easy & fast to assemble but their product offer rarely changes so it's hard to get the perfect and unique piece of furniture for your household. That's why IKEA put their customers' creativity to use by letting them assemble anything they want from already existing furniture parts on the interactive furniture designing microsite. Whether it's a part of a bookcase, shelf or wardrobe, it's up to them to build anything that fits together. User-generated products could be later sold in retail stores along with the iconic IKEA assembling manual for furniture they created.

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Digital Creative & Innovation Specialist