ROOF teamed with RPA and the Pediatric Brain Tumor Foundation to uncover smiles in a time of worry and distress in the original animation short “What is an MRI?,” as a means to educate pediatric cancer patients on an MRI procedure in an entertaining way. The short is part of a 20 film series that features a fictional group of characters coined the Imaginary Friend Society, created by RPA, that helps educate kids on cancer treatments in a way that’s engaging and easy to understand.
Director: Guto Terni
