Imaginary Friends Society

A character-driven 3D tale of hope for the Pediatric Brain Tumor Foundation.

ROOF teamed with RPA and the Pediatric Brain Tumor Foundation to uncover smiles in a time of worry and distress in the original animation short “What is an MRI?,” as a means to educate pediatric cancer patients on an MRI procedure in an entertaining way. The short is part of a 20 film series that features a fictional group of characters coined the Imaginary Friend Society, created by RPA, that helps educate kids on cancer treatments in a way that’s engaging and easy to understand.

Director: Guto Terni

Team Credits

ROOF Studio

  • Animation collective

Project Tags


  • Jelly London

    Jelly London

    • Design & Creative


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ROOF Studio
Animation collective