IMAGINE DRAGONS | SMOKE & MIRRORS REVEAL

Ahead of the announcement about the band's second album, the band sent DMs to 14 passionate fans on Twitter with a cryptic 'jigsaw' piece of the album cover.
Each fan was told to share their jigsaw piece using #smokeandmirrors to help reveal the album cover in advance of its official announcement.

Team Credits

Mattie Bennett

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  • Creative Marketing Mind
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Companies

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    Universal Music

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    Project Tags

    • music
    • music marketing
    • teaser
    • digital marketing
    • creative
    • creative marketing
    • social media influencers
    • cryptic
    • DM

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