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Mattie Bennett will need to approve that you worked on “IMAGINE DRAGONS | SMOKE & MIRRORS REVEAL” before we add you as a collaborator.


Ahead of the announcement about the band's second album, the band sent DMs to 14 passionate fans on Twitter with a cryptic 'jigsaw' piece of the album cover.
Each fan was told to share their jigsaw piece using #smokeandmirrors to help reveal the album cover in advance of its official announcement.

Project Tags

  • music
  • music marketing
  • teaser
  • digital marketing
  • creative
  • creative marketing
  • social media influencers
  • cryptic
  • DM

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