Imperial Business School

Fusing business with disruptive technology, Imperial Business School transform inquiring minds into inspiring leaders. Tasked with increasing MBA applicants, the global FUTURE YOU campaign gave prospective students a glimpse of their successful future selves, should they study at IB. I devised the campaign concept and brought it to life across digital, social and offline channels.

Future you starts now

I led workshops at Imperial to uncover the most compelling messaging for each type of MBA. Each ad and landing page was then flexed accordingly.
For example, Weekend MBA students are generally in their late twenties – so we talked side hustles and ‘future LinkedIn rockstars’. Executive MBAs tend to have 20 years’ experience, so our messaging was more ‘Future you plots your sectors course’.

Intruige and convert

All ‘Future you’ ads led potential students to a page where they could download programme brochures. I also wrote the copy for an overarching ‘IB Experience’ digital brochure – infused with ‘Future you’ messaging throughout.