“In Search for Übermensch” is a visual essay exploring modern morals and values through popular culture and mass media. In his philosophy Nietzsche posits Ubermensch as an ultimate goal for humanity, the superior (hu)man/(over)man that creates newvalues and justifies the existence of the human race. The visual essay juxtaposes the current state of modern society with Nietzsche’s idealised proposition of reforming the source of social values.