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INDECENT Cosmetics

Designed to retaliate against some of the industries biggest issues, both ethical and societal, INDECENT offers a different kind of cosmetics brand. One that is age and gender neutral, environmentally friendly and convenient as well as being slightly tongue and cheek.
INDECENT products are solid bars made from only natural ingredients. Whereby customers buy their products based on their individual skin needs rather than based on age, gender, ethnicity or any other social category that the cosmetics industry uses to market their products.
To cut down on excessive packaging, INDECENT products are sold in a re-usable Aluminium dispenser. Allowing the consumer to wet only the required amount of product, pro-longing usage and preventing being left with a wet mess. Once nished, the re- ll can be purchased in 100% recycled packaging at a cheaper price.
Ad Campaign
The playful, tongue and cheek nature of INDECENT products are applied to the posters, drawing attention as well as informing customers about the principles behind INDECENT.

Credits

Danielle Carlisle

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Project Tags

  • Branding
  • packaging design

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