Independent, Neutral, Impartial | Brand Awareness Creative

  • Emily Nelson
  • Eslam Elbaaly

Brief: We want the public to know who we are - how can we refresh our messaging to better engage our UK audiences online? I was the primary copywriter on this project, refreshing MSF UK's TOV to better suit a younger, more social aware / active audience, whilst still staying true to brand heritage. Thumbnail Photo Credit: Hussein Amri