India Perfume Market – Transforming the Home Fragrant Industry

  • Prachiti Sharma

Perfume is basically a mixture of fragrant essential oils or compounds, generally in a liquid form. The important purpose of the perfume is to reduce unpleasant body odours and make the consumer smell fresh throughout the day. The perfume market is driven by various consumer behaviours and demands. In India, perfume market is complex and has developed over the millennia. Consumers of perfumes are presented with a vast array of offerings from multinationals, from prestigious brands to independent manufacturers.