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Inditex – digital visual language

Inditex, one of the world’s largest fashion retailers (with eight brands including Zara, Pull&Bear, and Massimo Dutti) wanted to show how their ‘Right-to-wear’ aim is at the core of everything they do.

Creating a fashion-based visual language that threaded through the fabric of their whole site (from business model to use of pattern) helped us show just how important it was to them.

Credits

Vanessa Fowler Kendall

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  • Graphic Designer
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Project Tags

  • Website
  • Visual Language
  • Business Model
  • Icons
  • Tone of voice
  • Brand
  • Pattern
  • Typography
  • Logomark

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