Inferno is the rebrand of a well-known card game amongst students - ‘Ring of Fire’. The idea was to design a deck of cards with each individual card featuring a different rule, making the game easy to follow for everybody involved.
I chose to market Inferno as the ultimate icebreaker for the perfect pre drinks or even to stop the strops when it comes to the rules.
With many instructions to convey, a bold, contemporary, yet simple brand identity was fundamental in rebranding such a popular game.