Infinity Towers – Visual Branding

Inspired by the design concept for a mixed-use development in Limassol, Cyprus (by UHAlondon), I decided to create a visual identity / branding for this development as a self-initiated project. Inspired by an idea of the 360 living and the Mediterranean seaside location, the concept for the visual identity stems from the cycle of day and light. As we go through our day-to-day lives, we tend to forget the pure beauty in the quotidian elements and processes. One of those being the light changing during the day. Only when on holiday we take time to enjoy these natural changes by observing the sunrise or the sunset. Thanks to its positioning near the beach and architectural design offering the unobstructed view from every apartment, the Infinity Towers will benefit not only from the luxury amenities, the sophisticated design and appliances but also from the beautiful vistas of the Mediterranean sea and the surroundings.